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Ashley manages TSC Legal and is also General Counsel for its parent company, The Sports Consultancy. In addition, he is a board and executive committee member of the British Association of Sport and Law (BASL) and chair of the BASL annual conference. His key areas of specialism include event bidding and hosting, sponsorship and commercial partnerships, media rights tenders and general commercial. Ashley has also been instrumental in the development and establishment of The Sports Consultancy Legal’s governance and investigations offering, Global Sports Investigations.
Ashley has previously worked in the sports group at international law firm Bird & Bird as well as within the in-house legal teams of global media and entertainment organisations Modern Times Group (parent of Viasat Broadcasting and Bet24), the Financial Times and HMV Group.
Ashley’s work highlights include advising on legal and governance aspects of over 20 host city procurement processes (including for the 2023 Rugby World Cup, 2023 UCI World Cycling Championships, IAAF World Championship events, European Professional Club Rugby finals, the WTA Championships, FEI World Equestrian Games, FIBA Basketball World Cup, America’s Cup World Series and Ryder Cup); managing international media rights tenders (including for European Professional Club Rugby, World Sailing and the FEI); and leading on drafting and negotiating sponsorship agreements for a number of major sports events and properties (including 11th Hour Racing, London 2017, British Athletics team, Birmingham 2018 World Indoor Athletics Championships, Glasgow 2019 European Indoor Athletics Championships, the America’s Cup and The Ocean Race).
Robert co-founded The Sports Consultancy in 2006 and is responsible for the growth of our rights holder, event consulting, host city, government and legal teams. Robert’s work focuses on enhancing commercial models and major event formats, gathering impact data, articulating returns on investment and selling hosting rights using state of the art due diligence tools, through our industry leading competitive tenders to iconic cities around the globe for some of the world’s most recognised events.
Robert also creates major event strategies, event calendars and manages major event bids for our city and government clients.
Robert also oversees the growth and development of our legal team and has created our regulated law firm The Sports Consultancy Legal and our independent Global Investigations service.
When Robert’s not running bids and event projects for major federations and governments, he’s out running the streets of north London, clocking up the middle distance training miles to scrape a few 10ths off his 800m time for the GB masters team.
Andy is a sponsorship specialist and has been ranked by legal directories as a leading individual in sports law since 2002. He is equally happy acting for rights holders or sponsors, intermediaries and other individuals and businesses involved in the sports industry.
Rights holder clients have included FIFA, UEFA, English Football League, World Rugby, Rugby World Cup, European Rugby Cup, Six Nations Rugby, British & Irish Lions, International Cricket Council, Cricket West Indies, Velon, British Champions Series racing, International Tennis Federation, Ascot Racecourse, Badminton England, Basketball England, International Rowing Federation, Laureus World Sports Awards, various Premier League and Serie A football teams and individual athletes including Sir Chris Hoy and Adam Peaty.
Andy’s sponsor clients have included Carlsberg, npower, Nationwide, Aviva, Aegon, QBE, Gillette, Marks & Spencer, Hong Kong Jockey Club, Aberdeen Asset Management, Rapha Racing and Nike.
Andy lectures regularly in sports marketing law and practice at three UK universities.
Tim was General Counsel and a member of the executive team for the organising committee of the England 2015 Rugby World Cup, where he was responsible for the governance structure and oversight of the commercial programme.
Tim retired from the international law firm Freshfields in 2013 after 32 years, 23 years as a partner in the corporate group and five years as London Chairman.
His longest running project in this period was to lead Freshfields’ involvement in London 2012. He advised the bid team and was a key player in the design of the overall governance structure, the relationship between ODA and LOCOG and the terms of the LOCOG stakeholders’ agreement. From 2005 onwards he advised both LOCOG and the ODA, and was a member of LOCOG’s Audit and Risk Committee from 2011 to 2013.
David began his career working as a corporate lawyer with Freshfields in London. He then joined sports law specialists Townleys before becoming a partner at Collyer Bristow, where he headed up the Sports Group. During that time David was listed by Legal 500 and Chambers as a leading lawyer in the sports sector several years running. After five years at Collyer Bristow, David joined the International Cricket Council (ICC) in Dubai in 2007 and was promoted to Head of Legal in 2008. In 2011, he completed the General Management Programme at Harvard Business School in Boston.
In 2012 David joined The Sports Consultancy as Director, Legal. After a sabbatical in 2017 to work on South Africa’s Rugby World Cup bid committee for the 2023 World Cup bid, David resumed his career at The Sports Consultancy Legal in 2018.
David has advised a number of high profile clients during his career, including NIKE, Vodafone, World Rugby, England & Wales Cricket Board, Paralympic World Cup, Clipper, Cricket South Africa, Rugby Centurions and America’s Cup, as well as a host of leading athletes such as four-time Olympic gold medalist Sir Ben Ainslie, four of golf’s major winners, Olympic swimmer Chad le Clos, Protea’s captain Graeme Smith and former President of the FEI, HRH Princess Haya of Jordan.
David has written chapters in the first edition of “Sport: Law and Practice” by Taylor and Lewis and in 2007 published the first book dedicated to the legal aspects of event management, entitled “The Essential Legal Guide to Events”.
He represented Protea’s captain Faf du Plessis and fast bowler Kagiso Rabada in their recent high profile appeal cases before the ICC and worked as part of the legal team in the prosecution of the three Pakistan players for spot fixing in 2010 and several South African players for attempted match fixing during the 2016 Ram Slam T20 competition.
David regularly appears in the media advising on matters ranging from slide tackles and sacked managers to drug scandals and match fixing.
A competitive sportsman and endurance athlete, David has completed the 7-day Sahara Ultra-marathon, and has participated in the World Memory Championships, the Mind Sports Olympiad and the World Speed-reading Championships. He is a founding trustee of the international Aids charity Starfish, Beyond Sport and the Lewis Pugh Foundation.
Rob trained at the international law firm Squire Patton Boggs in the Sports & Entertainment group.
He has experience advising a wide range of clients in the sports, media and entertainment sectors, from start-ups to rights holders of major international events. He advises them on a range of corporate and commercial matters including event hosting terms; event operations; venue hire; commercial structures; sponsorship and IP protection and distribution. The corporate matters he typically advises on include purchase agreements; shareholders’ agreements; group re-structuring; debt finance; company restorations and matters of general corporate governance.
Rob’s work highlights include advising on the legal, commercial and governance aspects of the inaugural 2023 UCI Cycling World Championships; the host procurement process for the European Professional Club Rugby finals; and drafting and negotiating sponsorship agreements for the Glasgow 2019 European Indoor Athletics Championships; the Athletics World Cup London 2018, and Spartan.
Rob also has in-house experience having worked in the legal teams at The Walt Disney Company and Sport England where, at Disney, he advised on the distribution of its media programming and channels to international TV broadcasters and media platforms.
In his spare time, Rob plays and watches a wide range of sports. He is a playing member of the MCC, has featured in an award nominated short film and volunteers for the homeless charity – The Passage.
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