Media Rights Distribution

Our role

We managed the tender process for the international distribution of media rights for the European Rugby Champions Cup and Challenge Cup, resulting in the appointment of a global agency and a groundbreaking deal with NBC Sports in the USA.

Our work

  • Advised on the structure and decision-making process for the tender;
  • Drafted ITT documentation;
  • Drafted and negotiated media rights agreements with all bidding agencies and broadcasters across a number of regions and territories; and
  • Assisted with the evaluation and ultimate appointments.