Media Rights Distribution
We managed the tender process for the international distribution of media rights for the European Rugby Champions Cup and Challenge Cup, resulting in the appointment of a global agency and a groundbreaking deal with NBC Sports in the USA.
- Advised on the structure and decision-making process for the tender;
- Drafted ITT documentation;
- Drafted and negotiated media rights agreements with all bidding agencies and broadcasters across a number of regions and territories; and
- Assisted with the evaluation and ultimate appointments.